Cookie Policy

There follows some general information regarding cookies, to help understand the disclosure.

Cookies are small text strings which websites send to the terminals of visiting users (usually to the browser), where they are stored and later returned to the same websites during subsequent visits by the same user.

While browsing a site, the user may also receive cookies on their terminal that are sent from different websites or servers (so called “third parties”), which contain certain elements (such as, for example, pictures, maps, sounds, specific links to pages on other domains) found on the website that the user is visiting.

Cookies, which are usually present on the users’ browser in significant numbers and sometimes even of persistent duration, are used for different purposes: to carry out IT authentication, monitoring sessions, storing information about specific configurations regarding the users accessing the server, etc.

In its decree dated 8th May 2014, the Personal Data Processing Authority identified two macro-categories: “technical” cookies and “profiling” cookies.

“Technical” cookies are those used only for the purpose of “transmitting a communication on an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide such service”. They are not used for other purposes and are normally installed directly by the website Owner or operator. They can be divided into browser or session cookies, which guarantee the normal browsing and use of the website (for example, allowing purchases to be made or obtaining authentication to access restricted areas); analytics cookies can be considered the same as technical cookies if they are used directly by the site operator to collect information on the number of users and how they visit the site in aggregate form. Functional cookies enable the user to browse based on a set of selected criteria (for example, the language, products selected for purchase) in order to improve the quality of the service provided.

To install these cookies, it is obligatory to provide disclosure, whereas prior consent of users is not required.

“Profiling” cookies, on the other hand, are designed to create profiles relative to the user and are used in order to send advertising messages in line with the preferences expressed by the user when surfing the net. Given that such devices can be particularly invasive in terms of user privacy, Italian and European legislation requires users to be properly informed about their use and therefore, express their valid consent.

Another element to consider is the subjective one. It is, therefore, necessary to take into account the different subject installing the cookies on the user terminal, according to whether it is the same operator of the website that the user is visiting (that may be indicated as “editor” for short) or of a different site that installs the cookies through the former (so-called “third parties”).

The following may be used in this website:

  • Browsing cookies (technical): from the first access, cookies allow the site to work properly and allow the user to view its contents on their device, recognizing the language and market of the Country from which it connects. If it is a registered user, they make them recognisable and lets them access the services of the dedicated areas offered. Navigation cookies are technical cookies and are necessary for the operation of the site.
  • Functional Cookies (technical): this kind of cookies allows the website to recognise the user every time they access the website. They make it possible to offer a better and customised service. For instance they store that: the user no longer wants to visualise the capture e-mail popup; if they have left a comment to the blog or to an article; the opinion of an article. Functional cookies are not essential to the operation of the site, but they improve the quality and browsing experience.
  • Analytical Cookies (technical): these cookies are used by Google Analytics and by the internal search engine and are used for: collecting data in an anonymous and aggregate form; processing statistical analysis on the browsing methods of the users on the site through the computer, on the number of pages visited; processing the number of clicks made on a page while browsing the site, as well as reports on demographic data (like sex, age and interest for instance). They are used to collect data on the way in which the visitors (not only registered ones) use the site and thus allow us to improve the appearance and the browsing experience.
  • Social Cookies (profiling): these cookies are required to allow the user’s social media account to interact with our website. They are used, for example, to allow the user to express their appreciation and share it with friends on social networks. Social network cookies are not needed for browsing. For further information on the policies regarding the use of cookies by Social Networks (Facebook, Instagram, Google +, LinkedIn, Twitter etc…), you may consult the respective privacy and cookie policies.
  • Cookies for display advertising (profiling): for the advertising on our website we sometimes use independent advertising companies. These companies can recognise or send a specific cookie in the user’s computer or mobile device. These cookies (so-called third party cookies) are used to send the user the most relevant ads for him or her and those responding most to his or her interests. They are also used to limit the frequency with which an ad is proposed, as well as an aid to measure the effectiveness of an advertising campaign. They memorise that the user has visited a website and this information is shared with other organizations, such as advertisers. The functions of Google Analytics are implemented on the basis of the display advertising (for example remarketing, reports on the impressions of the Display Network, integration of DoubleClick Campaign Managers or reports on the demographic data and on the interests of Google Analytics and also those envisaged by third parties). Visitors can disable Google Analytics for display advertising and can customize the ads of the Google Display Network using the Ad Preferences Manager.
  • Google and third-party cookies for marketing / retargeting (profiling): these cookies are used by third-party suppliers. They allow the user to view advertising banners on other affiliated websites, showing the last products viewed on the website. In order to perform this activity of promotion, we use both proprietary cookies (like Google Analytics cookies) and third party cookies. The “third party” cookies come under the direct and exclusive responsibility of the relevant supplier.


Browsers are usually enabled to accept cookies from websites. However, it is possible to control and disable the cookies by using the settings of each browser. This restriction may compromise some features of this website. The user can find information on how to manage cookies with some of the most popular browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.

Alternatively, it is possible to opt out of receiving cookies from specific suppliers using the tool available on the website or on the website To disable the use of the mobile device’s ID for specific advertising, reference can be made to the website

To opt out of ads based on the interests connected to an advertising identifier on mobile device or tablet, the user is invited to configure the corresponding setting on their device (normally included amongst device’s “privacy” or “advertising” settings). The user will continue to see adverts but they will not be personalised on the basis of their interests.

Although it may seem obvious, we would like to point out that the links reported above refer to third party websites and therefore might not be updated because they are modified by the domain owner.

Chiama ora!